As all Americans 16 years and older become eligible for vaccines, White House launches media campaign.

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As all Americans 16 years and older become eligible for vaccines, White House launches media campaign.

Mon, 2021-04-19 10:17 — mike kraft

White House to promote vaccine eligibility with media blitz As all Americans 16 years and older become eligible for the vaccine on Monday, the White House is launching a media blitz to raise awareness about Americans' vaccine eligibility, an administration official said. Arlette Saenz CNN

(CNN) As all Americans 16 years and older become eligible for the vaccine today, the White House is launching a media blitz to raise awareness about Americans' vaccine eligibility, an administration official said.

Earlier this month, President Joe Biden moved up the deadline for states to make all American adults eligible for the vaccine to April 19, after an original deadline of May 1.

The blitz, outlined by the administration official, will include more than 30 local media interviews across the country. Part of their outreach will target specific constituencies, including Black, Latino and rural communities, through interviews with outlets such as the Rickey Smiley Morning Show, Telemundo and All Ag News. There will also be a series of national media hits featuring doctors.

Biden is planning to tape a PSA-style video that will air on social media platforms. Vice President Kamala Harris will also promote the eligibility on social media and participate in an interview with Carolina Peacemaker, an African-American newspaper in Greensboro, North Carolina, where she is traveling on Monday.

...White House Senior Adviser for Covid Response Andy Slavitttold CNN's Pamela Brown Sunday that 90% of Americans will be within 5 miles of a vaccine distribution site. He added there are plenty of vaccine appointments available across the country, and while people might not be able to get an appointment Monday, it's getting substantially easier for people to get appointments, noting that there are more than 50 million doses out there waiting for people.

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